The Blog

You’ve probably come across all sorts of prices between those two mentioned. And you’re left wondering… what’s the actual difference? On the surface, they might offer “a website that looks good and converts.” But once you dig into what goes on behind the scenes, it becomes clear why some websites are priced like fast food, […]

So you’re thinking about switching your dog to a raw diet? First of all – yay! It’s a big decision and can feel totally overwhelming at the start. I’ve been there. My dog dealt with horrible gut issues, itchy paws, colitis problems, and general discomfort. I tried everything possible in my power. Eventually, I ended […]

Adopting a dog from a shelter is emotional, exciting, and… honestly a little overwhelming for both of you. I remember when I adopted my dogs I was thinking, Okay, now what? What no one tells you is that this is a huge adjustment for them. Even if they seem happy and excited at the shelter, […]

When one of my dogs started struggling with allergies and digestion issues, the go-to vet solution was always the same: steroids. Every time he had a flare-up, I walked away with another prescription, but no real answers. That’s when I decided to look into more natural options. Not because I’m anti-vet (I’m absolutely not), but […]

Let me back up a little. I didn’t start out building websites, I actually started with copywriting. Writing the words that go on the websites. And for a while, I thought that was what I wanted to do… until I realised something. I didn’t just want to write the words, I wanted to build the […]

I get this question a lot. Sometimes directly, sometimes through weird looks when I mention that I design websites and use AI tools. Let me just put it this way:AI isn’t going to kill my business unless I ignore it or fight against it. AI is here. It’s not going anywhere. The truth is, AI […]

I used to be that dog mum who bought the best-looking dog treats on the shelf. You know, the ones with bright packaging, cute shapes, and all those keywords like “dental care,” “low-fat,” “for shiny coats.” I thought I was doing the right thing. I didn’t know any better. And honestly, most people don’t. Supermarket […]

My honest story from itchy paws and endless vet visits to finally feeding raw When people ask why I feed my dogs raw, the short answer is:Because nothing else worked. But the longer story – the one I’m sharing here – is about the years of trial and error, the sleepless nights, the vet visits […]

Let’s be real: most websites just sit there. They look nice, maybe they get a few clicks – but they don’t actually do anything. A Smart Website changes that. It’s not just a site. It’s a tool that works for you 24/7 – answering questions, booking appointments, following up with leads, and making your life […]

I’ve been looking at a lot of websites lately – small business sites, pet brands, wellness coaches, creative entrepreneurs – and I keep seeing the same problem. The design is all over the place, the branding is inconsistent, and the copy? Either too vague to mean anything or so stuffed with generic buzzwords that it’s […]